Elevating Workwear Experience

Tecnitex

​

Tecnitex is a clothing store shop specialised in workwear for the construction industry. It also offers clothing for healthcare, schools, hairdressers, sports and hospitality. I was commissioned to create its identity, brand collateral and update its presence on Instagram with the goal of positioning Tecnitex as a fresh workwear company in the Girona area.

 

The brandmark reflects the two initials of the words that make up the name Tecnitex (Technique and Textile), both closely tied to the business's core product whilst symbolising the fusion of four interlaced threads.

 

The brand collateral identity features a dynamic pattern that evokes textiles, adaptable for both print and digital content.