Revitalising Magdalen Street
Under The Flyover

Under the Flyover is a proposed ‘pop up’ shop and food stall development located under the Magdalen Street flyover in Norwich. The scheme re-uses stripped and refitted 40ft high shipping containers arranged over two floors.

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The proposal of a new shopping centre was an opportunity to revitalise and regenerate the site to the benefit of the local community and wider area.

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The brand and graphic language—like the containers themselves—is strong and robust.