Illustrating Amazon's Leadership Principles

Amazon 

​

Unique expressive super graphics were assigned to Amazon Leadership Principles and tailored to where the office is located. These treatments draw inspiration from elements of the Shoreditch area's palette, from street wheat-paste posters to individuals who were born in the area and made a positive impact.

 

The challenge of this project was to establish a meaningful connection between the essence of each Amazon's Leadership Principle and the office environment, particularly within the context of Shoreditch.